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Until recently, the world's biggest movie machine, the Indian film industry, had gained an unsavoury reputation because of suspect funding sources, back-room deals and the general lack of transparency in the movie-making process. But this notion changed after films were given 'industry' status and legitimate or 'white' funds started pouring in. Today, you have the who's who of the corporate world—such as Anil Ambani and the Mahindras—entering the business for its growth prospects.
Today, even the big-ticket Hollywood studios are interested in the Indian film industry. Sony Pictures, for example, was involved in the making of Sanjay Leela Bhansali's Saawariya last year. Some private equity players have also forayed into this lucrative industry, but their investments are not project-centric, says an analyst pointing out to the recent funding of PVR Pictures by ICICI Venture and JP Morgan.
The next step in this process of corporatisation of the film industry is the entry of dedicated funds by venture capitalists (VCs) for film-making. Two such funds that plan to raise a collective corpus of over Rs 900 crore have already been announced and have started investing in some projects. Both the funds—the over Rs 700-crore Cinema Capital Venture Fund (CCVF) and the Rs 200-crore Vistaar Religare Film Fund (VRFF)—have been registered with the regulator SEBI, which they say will bring in best practices in movie production.
VC funds have the liberty of choosing various modes of investment. "VCs can either get into an agreement with the producer and invest in a Special Purpose Vehicle (SPV) launched for a particular film or can co-produce the film by entering into a joint venture with the filmmaker. Alternatively, the VC can pick up a stake in an existing film company the way a PE player does," explains the analyst.